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• Learn from award-winning faculty with 15+ years of teaching experience combined with 20+ years of consulting and client-side marketing practice.
• Enhance your classroom knowledge with business seminars on career strategies and issues affecting international markets, personal sessions with mentors, and networking events with successful business professionals both on- and off-campus
• Set yourself apart with a minor in one of Chatham’s other undergraduate business programs (management, accounting, management information systems, international business, economics, or applied data science analytics), or in another field such as psychology or communications.
• Qualified students may be eligible for Chatham’s Master of Business Administration (MBA) or other Integrated Degree Programs, which allow you to save money and speed time to acquiring both bachelor’s and master’s degrees.
• All students complete a capstone seminar that channels the knowledge they’ve accumulated into a discipline-specific project under close faculty guidance.
• Chatham’s School of Business & Enterprise actively promotes student engagement with members of the professional community by bringing marketing practitioners to campus for networking events, participating in research and industry conferences and attending career events off campus. Students and professionals connect through organizations such as the , (formerly Lunametrics), , and the .

Consumer Behavior
The course reviews and evaluates the major theories of consumer behavior from the economics, behavioral sciences, and marketing literatures. The use of consumer research data for marketing decisions is emphasized. Topics include market segmentation, theories of brand choice, family decision making, life cycle theories, and the diffusion of innovations.

Advertising and Promotion
This course offers a detailed study of advertising and promotion, including public relations and support media. An integrated marketing communications perspective is emphasized. Advertising and promotion are examined using a range of media outlets, including the internet, television, consumer magazines, and professional journals.

Digital Marketing
This course explores digital platforms that transform marketing, including the Internet, search engines, online advertising platforms, and digital analytics platforms. Through participation in real or simulated digital marketing projects, the student will critically apply principles of advertising, marketing analytics, and research methods.